Companies aim to introduce new series of products and services to their customers which can only be done via the art of marketing. Marketing isn’t just necessary but compulsory for companies who wish to survive and also generate profit in their line of business. However, marketing is vast making it confusing for a few. In order to make it easier, these are some of the types of marketing one must be aware of.
- Outbound Marketing – Traditional marketing is another term used to describe this oldest form of marketing. Cold emails, calls on the phone, advertising, etc. are some of the methods of outbound marketing. Return of Investment will be low in this form of marketing as it takes a long time to generate leads.
- Inbound Marketing – The opposite of outbound marketing is inbound marketing. Inbound marketing is also called digital marketing comprising of tools used to help companies to promote their business. Some of the tools include SEO, PPC advertising, email marketing, etc.
- Online Marketing – This form of marketing is similar to your inbound marketing where businesses can be introduced in the market via the internet. Search Engine Marketing (SEM), blogs, social media platforms are some of the tools needed for online marketing. This form of marketing is quite effective since we live in a digital age.
- Online Marketing – This form of marketing is similar to outbound marketing by the use of platforms such as word-of-mouth, emails, flyers, radio channels, etc.
These are plenty of forms of marketing and you can learn by taking a few marketing training courses available today.