Courtesy – structuralpackagingblog
In the last few days, did you buy a product? Did you buy based on your need or want? Regardless of the reason, you may have purchased a product and enjoyed the designing of the package. For instance; you purchased a pair of Bluetooth earbuds not just on the buds itself but intrigued by the design of the product. If you happen to be in this line of work that involves, package designing, then here are a few creative ideas for the design.
- Use Patterns – Adding patterns to your package designing is a great way to improve the look and feel. A great tip would be the use color patterns as it is known to attract customers.
- Use the Available Space – Make sure you use every bit of space available on the box. For example; using floral patterns on the package means you need to give some breathing space for the package to look more attractive.
- Use Simplicity – You may have complicated design for your product package however, simplicity is the key. For the package to look more modern, consider using bright colors on the labels. Another tip is to use simpler materials helping the environment to stay in top condition.
- Use Experience – Interaction is what you should offer as an experience to the customers at the time of unboxing the product. For instance; if you are offering a product like expensive perfume, then ensure the product is wrapped inside an elegant pouch. It helps the consumer to appreciate the unboxing experience but also makes it worth for shopping.
Here are a few ideas for your next packaging design in Melbourne.