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Traditional Marketing – An Introduction To Offline Marketing

Marketing is the method of determining what services or products might attract regular customers and then determining strategies to promote them. This joint process aims to create value for customers and build strong relationships with customers to gain trust and recognition within a company. The main goal of marketing is to attract a specific target audience or people who are interested and want the product or service that you offer. 

Traditional Marketing:

Traditional marketing is also called "offline marketing". The term traditional simply means the "transmission" of something like a belief, custom, or practice. So when you think of traditional marketing, you need to understand that it consists of techniques and strategies that have been used for a very long time. 

Also, you can think of the relative term "offline marketing" as any method or means of advertising that does NOT include the Internet. However, you can also take help from the companies such as https://cowlickstudios.com/ that provide traditional marketing.

Infographic: Traditional Marketing vs. Digital Marketing

Image Source: Google

In traditional marketing, the main focus is on the company and the product. In online marketing, the focus is on the customer and their interests. So basically you will use traditional marketing to grow your business and spread your product across three major geographic levels such as local, regional, national, and finally worldwide. Obviously, there will be less focus on actual customers and their needs, although some may disagree with that logic.

Four Ps:

The four P's are the four main components of marketing. This includes the following:

  • Products
  • Price
  • Place 
  • Promotion

The four elements of the marketing mix must be finalized and well thought out before you can even think about launching a campaign for your product or service.

Joyce Holland

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