As you may know, marketing is all about getting your prospects to take the action you want them to take, whether that's opting onto your list, following/liking your page, and/or buy your offer. To do this, you must make sure to get their attention and convince them to do this. While text and audio can do this, your best bet in achieving this desired action is via video marketing.
I hear you ask, "Why video marketing is more effective than text and audio?" The reason is that most people would rather prefer looking at something than reading or listening to something. Video is usually more interesting and more informative than text or audio.
This is all the reason why most people will respond better to video than text or audio. This is the main reason why many marketers are using video on their websites, especially when a prospect first visits a website. You can also get professional video marketing in Bristol via https://www.impressona.co.uk/services/video-marketing-bristol/ and gain more traffic to your website.
Tips for video marketing:
Providing Value
One thing that you should be sure that the video provides value to your prospects. Do not just put up a video so you'll have one on your website. Although you may have the attention of potential customers at first, if it does not provide value to your prospects, he/she does not stay on your website for long.
Keep It Interesting
Related to this, make sure to not just sell in your video either. It's okay to present offers and requests (such as signing up for your opt-in list to the video in exchange for a free gift), but be sure to provide some useful information and some enthusiasm in the video. If you do not do so, it is likely that your prospect will lose interest and leave, may never come back to your website again.