There are many new trends entering the business world. One of the most hyped among these is the Business Coach. Suddenly every business enterprise worth its name seems to have a business coach. Who exactly are these coaches? Do they truly serve any purpose? Let's try to explore all this and more.
To put it simply, a business coach guides the owner of the business to improve the business. Let me try to make it simpler by comparing a business coach to any other coach – say, a sports coach.
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A sports coach would try to improve the sports person's performance by motivation. He would point out the sports person's positives and give tips to hone these positives. He will point out the competition's weaknesses. He would help devise strategies for victory. Business coaches are very similar.
They would devise plans to lead the company to success, they would help improve upon the company's strengths and point out the weaknesses; they would compare the company's merits vis-à-vis the opponents and thus ensure that the company progresses along the right path.
Business Coaches need not necessarily cater to this wide spectrum of needs. There are coaches that help refine a certain area for the client – for example, public speaking. So if you were to ask me how important these coaches are, I would say they are pretty important.
But this statement comes with a warning- it is essential to find a good coach or else you might not be able to gain the full benefits of hiring one.