The world of Information Product Development is a booming business online today. The key to paying customers actually investing in an information product is based on the relationship the marketer has created with them.
Networking for paying customers online is no different than in person. Networking can be defined as Laying the foundation and work for a long-lasting friendship that enables you to benefit from another's good fortune. Doesn't this sound no different from what we as Internet Marketers do when trying to sell our wares to our customer base?
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People will buy almost anything from a person they know, trust, and respect. In the Internet Marketing world, our customers buy our products because they want to answer the question that is true for everyone, "They don't know what they don't know."
As Internet marketers, we must network accordingly through our products, websites, blogs, and emails with customers to move them from being just another person, to developing a true friendship with them so they will become a paying customer.
True Internet Marketing is developed through structured networking that leads to the professional building. Our marketing messages must be short, clear, meaningful, and focused. Writing about nonsense does nothing to build our professionalism and credibility, but it does irritate the receiver.
When you network with your customer base, have a plan in place for what you intend on doing with that contact. Don't just contact them for the sake of contacting them. You will lose them fast. Attract the customer by building a relationship with them. This may include divulging closely held secrets, passing on freebies and giveaways, or a deeply discounted program.