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Are You Ignoring Your Marketplace?

There are thousands of words in the English language, but a few are particularly powerful, not because of how they sound but because of what they stand for. One of my favorites is "marketplace."

You can also browse online resources or online websites to find reporting assets. The marketplace is like an ocean: alive with productivity, creating waves of energy, different tomorrow than it is today. 



                                                                             Image Source: Google


One basic strategic plan that I love is the concept of totally dominating your marketplace. The divining rod of total marketplace domination will always twitch in the direction of being patient-centric focused.

And as we know, patients desire a healthier and more active, and pain-free lifestyle, not an adjustment. In fact, most people would opt for one adjustment… delivered to their mailbox.

Next essay question: How are you leveraging alliance relationships to serve your patients?

One of the keys to success in the 21st century is to develop strategic alliances, including those with other professionals and businesses in your marketplace. 

These are relationships that go beyond merely referring or purchasing from people you trust and know in the marketplace.

If you need inventory but are short on capital, ask about vendor financing or even a consignment plan.

Your relationships with alliances and/or vendors must be more like partnerships than merely that buyers and sellers. 

If your office is located in a mostly residential environment, then your focus may be on working families and children and their core interests.