A business owner was having great success with his content marketing strategy. He was seeing more traffic being driven to his website and his orders and bottom line were increasing steadily. But he knew that he could do better, because the research was showing that a large portion of the target market for his products wasn't being reached.
The blogs already talked about the benefits of the product, but customers weren't really engaging. You can also browse this site to know more about content marketing strategies.
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His research showed that he needed to find a new way to invite interaction. If customers were already reading the blog, they were already interested in his products, so he had to take it to the next level and gear it toward issues that were important to the customer.
Through his blog, website and social media accounts, he asked participants to share their ideas, feedback and other information allowing him to better understand what was important to his target audience so that he could write or share information related to those topics.
By utilizing the statistical information found in Google Analytics, Facebook Insights, Twitter and other social accounts, the business owner now had the ability to see what kinds of things that his readers were interested in, specifically showing those items they all had in common, helping identify topics the group shared and allowing for a pro-active response in creating content.