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Benefits of Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of enhancing the visibility of a website or web page in search engine results pages (SERPs), often through manipulation of the site's title, meta description, and other metadata. SEO can be helpful for websites with low traffic or no traffic, as well as those that are new or have been inactive for a while. You can visit this site – https://www.squidgroup.co.nz/ to know more about SEO services.

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According to a study by White Ops, SEO can increase website traffic by up to 66%. While this study was conducted on small-to-medium sized businesses only, the same principles should still be applied to larger organizations. Regardless of size, if your website is not ranking in Google and other search engines, it is time to take action.

There are many benefits to SEO, and as your website grows, so do the benefits. Here are just a few of the reasons that SEO is beneficial:

-Increased traffic: Improved search engine rankings will lead to more visits from potential customers.

-Increased conversion rates: Higher rankings will improve your website’s visibility and thus your chances of converting more visitors into customers.

-Long-term growth: SEO is a long-term investment that can result in increased web traffic, pageviews, and profits over time.

There are many benefits to optimizing a website for search engines. The first is that more people will find your website when they are looking for information on a specific topic. Secondly, you may be able to fill any gaps in your online marketing strategy by increasing traffic from search engine results pages. Finally, SEO can be used to promote your website on social media sites like Facebook and Twitter.